A 45 minute presentation to discuss the impact of Generative AI search on expert knowledge owners with an explanation of how you can create your own model and use it to deliver a knowledge based customer experience that delivers on your commercial goals.

In this webinar we'll discuss:

Impact of Generative AI search on expert knowledge owners

• How Generative AI search is changing consumer search habits
• How this will impact expert knowledge owners and marketeers

• What happens when Chat GPT and other models absorb your knowledge and who gets the credit?

   

Levering your expert knowledge to create your own 'digital expert'

• Why this is not Chat GPT or simple search
• The search interface of a beta digital expert
• How to assess your knowledge for suitability

• An overview of the tech and how it works

   

Training your model to deliver commercial outcomes

• How to create a model that delivers commercial outcomes

• How to capture data to understand customer needs

   

How Generative AI will affect content creation

• Why generative AI affects how you publish content

• What you need to think about once you've trained your model

   

Please note

• We run these sessions with no more than 8 people and have time afterwards for more in-depth discussions.
• Everyone who attends will also be given our toolkit to enable them to audit their organisations knowledge, which is the first step in our feasibility process.