Connected search

Search that understands, not just matches

Traditional search is like a filing cabinet that organises documents by surface labels, not meaning. It’s very good at matching words and close variants but it doesn’t understand what you’re actually looking for.

You search for “SME funding” but the report actually says “small business grants.” You search for “sustainability” but the opportunity uses “net zero.” You search for “lessons learned” but the document says “key takeaways.”

Connected search goes beyond keywords. It recognises that these phrases mean the same thing even when the words are different.

“SME funding” = “small business grants” = “startup investment” = “early-stage capital”

“Sustainability” = “net zero” = “carbon reduction” = “environmental impact”

“Lessons learned” = “key takeaways” = “insights” = “what we discovered”

It’s like having a knowledgeable colleague who says “Oh, you’re looking for funding information? Here’s everything we have about grants, investment, financial support…”

It’s more than a ChatGPT interface. It’s a curated user experience.

Putting a ChatGPT search on your site’s pages is counter productive. Users struggle with ‘the imagination gap’ when faced with blank text boxes.

Instead of a text search on your homepage we:

Identify 3 – 4 key user outcomes 

Guide users through their choice

Take them quickly to a fully relevant page of answers

This allows us to track a wealth of data about what the users are actually looking for that you don’t see with traditional navigation.

Benefits for marketeers

Extend the impact of thought leadership content
Thought leadership content works harder for longer and can be prioritised by the search whenever it is contextually relevant.

Surface hidden knowledge
Revitalise existing content, allowing older articles, reports, and resources to continue driving conversions long after their initial publication window

Increase service awareness
By understanding user intent, relevant services and facilities are presented precisely when users need them most.

Relevant, not invasive
We introduce content, services, and expertise only when they are genuinely relevant to the user’s intent, rather than interrupting the journey with forced promotion

The system learns & collects more accurate behavioural data
It continuously improves by learning from user interactions and emerging content. As questions, behaviours, and knowledge evolve, the system adapts