{"id":244,"date":"2025-09-07T09:57:45","date_gmt":"2025-09-07T09:57:45","guid":{"rendered":"https:\/\/staging.temper.digital\/temper-digital\/?post_type=work&#038;p=244"},"modified":"2025-11-18T16:38:36","modified_gmt":"2025-11-18T16:38:36","slug":"driving-lead-generation-and-data-capture-for-digital-catapult","status":"publish","type":"work","link":"https:\/\/staging.temper.digital\/temper-digital\/work\/driving-lead-generation-and-data-capture-for-digital-catapult\/","title":{"rendered":"Replacing interviews with instant insights: automating lead qualification with a growth assessment tool"},"content":{"rendered":"    \n<div class=\"wp-block-temper-blocks-new-row temper-row columns-1 content-width-none layout-equal\" data-columns=\"1\"><div class=\"temper-row__inner is-layout-grid wp-container-temper-blocks-new-row-is-layout-478b6e6b wp-block-row-is-layout-grid\"><div class=\"wp-block-temper-blocks-new-column temper-column\">\n    \n\n<p class=\"has-source-serif-font-family has-step-1-font-size\"><em>Digital Catapult wanted to make it easier for pioneering SMEs to understand where they are on their innovation journey, without the need for lengthy consultant interviews.<\/em><br><br><em>We built a streamlined assessment tool that gives companies instant next steps while saving time and cost for Digital Catapult, replacing a process that once took days with one that now takes minutes.<\/em><\/p>\n\n\n<\/div>\n<\/div><\/div>\n\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2288\" height=\"1430\" src=\"https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/09\/case-study-growth-advisor-header.png\" alt=\"\" class=\"wp-image-262\" srcset=\"https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/09\/case-study-growth-advisor-header.png 2288w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/09\/case-study-growth-advisor-header-300x188.png 300w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/09\/case-study-growth-advisor-header-1024x640.png 1024w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/09\/case-study-growth-advisor-header-768x480.png 768w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/09\/case-study-growth-advisor-header-1536x960.png 1536w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/09\/case-study-growth-advisor-header-2048x1280.png 2048w\" sizes=\"auto, (max-width: 2288px) 100vw, 2288px\" \/><\/figure>\n\n\n    \n<div class=\"wp-block-temper-blocks-new-row temper-row columns-1 content-width-none layout-equal wp-block-temper-blocks-row\" data-columns=\"1\"><div class=\"temper-row__inner is-layout-grid wp-container-temper-blocks-new-row-is-layout-478b6e6b wp-block-row-is-layout-grid\"><div class=\"wp-block-temper-blocks-new-column temper-column\">\n    \n\n<h2 class=\"wp-block-heading\" style=\"border-bottom-color:var(--wp--preset--color--black);border-bottom-width:1px;padding-bottom:var(--wp--preset--spacing--xs)\">Context and challenge<\/h2>\n\n\n\n<p>For many SMEs, knowing where to begin with innovation support is the hardest step. There\u2019s a wide range of funding and expertise available, but the right pathway depends on each company\u2019s technical maturity and commercial readiness.<\/p>\n\n\n\n<p>Traditionally, assessing whether a company was a valuable lead required a consultant-led interview process, which is time-consuming for both sides, costly to deliver, and difficult to scale.<br>This meant that many companies had to wait days or weeks before receiving guidance, while consultants spent valuable time qualifying leads that could be automated.<\/p>\n\n\n\n<p>Digital Catapult needed a new approach that could:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Give SMEs a clear view of their innovation stage.<\/li>\n\n\n\n<li>Provide actionable next steps in minutes, not days.<\/li>\n\n\n\n<li>Automate the qualification process to save consultant time and reduce costs.<\/li>\n\n\n\n<li>Capture structured, reliable data points to build stronger relationships and direct companies to the right support.<\/li>\n<\/ul>\n\n\n<\/div>\n<\/div><\/div>\n\n\n\n    \n<div class=\"wp-block-temper-blocks-new-row temper-row columns-1 content-width-none layout-equal\" data-columns=\"1\"><div class=\"temper-row__inner is-layout-grid wp-container-temper-blocks-new-row-is-layout-478b6e6b wp-block-row-is-layout-grid\"><div class=\"wp-block-temper-blocks-new-column temper-column\">\n    \n\n<h2 class=\"wp-block-heading\" style=\"border-bottom-color:var(--wp--preset--color--black);border-bottom-width:1px;padding-bottom:var(--wp--preset--spacing--xs)\">Our approach<\/h2>\n\n\n\n<p>We designed and developed a lightweight digital application,&nbsp; separate from the main website, to ensure users stayed focused on completing the process without distraction.<\/p>\n\n\n\n<p>Key design and technical features:<\/p>\n\n\n\n<p><strong>Five-minute qualification questionnaire:<\/strong> A mix of yes\/no and short open answers to determine company profile, innovation stage, and desired outcomes.<\/p>\n\n\n\n<p><strong>AI-driven speech-to-text input: <\/strong>To reduce drop-offs on long answers, users could dictate responses via mobile or desktop, then quickly edit for accuracy.<\/p>\n\n\n<\/div>\n<\/div><\/div>\n\n\n\n\n<p class=\"has-text-align-center has-step-1-font-size\"><strong>Press the microphone to speak your answer to the interface<\/strong><br>(we do not store your voice or words)<\/p>\n\n\n\n<div class=\"wp-block-temper-blocks-new-speech-to-text-block \">\n    <div class=\"question-container\" data-question=\"1\">\n        <div class=\"question__stage\">\n            <p>Technical Assessment<\/p>\n            <div class=\"question__stage__bar\">\n                <div class=\"question__stage__bar__progress question__stage__bar__progress__TRL\"><\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"form-group\">\n            <div class=\"label-wrapper\">\n                <label for=\"speech_to_text_field\">What core technology or innovation are you developing, what problem does it aim to solve, and how does your approach differ from existing solutions?<\/label>\n            <\/div>\n            <div class=\"input-wrapper\">\n                <div class=\"record-buttons\">\n                    <div data-path=\"https:\/\/staging.temper.digital\/temper-digital\/wp-json\/temper-blocks\/v1\/upload-audio\" class=\"recordBtn\" data-target=\"speech_to_text_field\" data-waveform=\"waveform-speech_to_text_field\">\n                        <svg width=\"41\" height=\"40\" viewBox=\"0 0 41 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <rect x=\"0.707031\" y=\"-0.00415039\" width=\"40\" height=\"40\" rx=\"20\" fill=\"#E1004B\"><\/rect>\n                            <g clip-path=\"url(#clip0_205_12944)\">\n                                <path d=\"M27.8398 17.9958V19.9958C27.8398 21.8524 27.1023 23.6328 25.7896 24.9456C24.4768 26.2584 22.6964 26.9958 20.8398 26.9958M20.8398 26.9958C18.9833 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      <\/defs>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"record-waveform\" id=\"waveform-speech_to_text_field\"><\/div>\n                    <div class=\"progress-time hidden\" id=\"progress-time-speech_to_text_field\">0<\/div>\n                <\/div>\n                <textarea id=\"speech_to_text_field\" name=\"speech_to_text[field]\"><\/textarea>\n                <div class=\"helper-text\" id=\"helper-text-speech_to_text_field\">\n                    <p class=\"info\">Press microphone to stop speech<\/p>\n                    <div class=\"cancelBtn\" data-target=\"speech_to_text_field\">\n                        <p>Type answer instead<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"question-container__submit\" data-question=\"1\">\n            <div class=\"btn btn-back backBtn\">\n                <svg width=\"17\" height=\"17\" viewBox=\"0 0 17 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M10.5742 12.5L6.57422 8.5L10.5742 4.5\" stroke=\"#111111\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                <\/svg>\n                Back\n            <\/div>\n            <button type=\"button\" class=\"nextBtn btn\">Next<\/button>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    \n<div class=\"wp-block-temper-blocks-new-row temper-row columns-1 content-width-none layout-equal\" data-columns=\"1\"><div class=\"temper-row__inner is-layout-grid wp-container-temper-blocks-new-row-is-layout-478b6e6b wp-block-row-is-layout-grid\"><div class=\"wp-block-temper-blocks-new-column temper-column\">\n    \n\n<p><strong>Instant, tailored feedback: <\/strong>At completion, each business receives guidance on their next steps, whether refining their product, engaging new partners, or scaling up.<\/p>\n\n\n\n<p><strong>Secure, compliant data collection: <\/strong>Built in collaboration with Digital Catapult\u2019s compliance team to ensure every captured data point met security and regulatory standards.<\/p>\n\n\n<\/div>\n<\/div><\/div>\n\n\n\n    \n<div class=\"wp-block-temper-blocks-new-row temper-row columns-1 content-width-none layout-equal\" data-columns=\"1\"><div class=\"temper-row__inner is-layout-grid wp-container-temper-blocks-new-row-is-layout-478b6e6b wp-block-row-is-layout-grid\"><div class=\"wp-block-temper-blocks-new-column temper-column\">\n    \n\n<h2 class=\"wp-block-heading\" style=\"border-bottom-color:var(--wp--preset--color--black);border-bottom-width:1px;padding-bottom:var(--wp--preset--spacing--xs)\">Impact<\/h2>\n\n\n\n<p>The Growth Advisor Tool delivers a clear win-win: businesses gain clarity on their innovation journey in just minutes, while Digital Catapult captures high-quality lead data to direct support more effectively.<br><br>One of the most powerful benefits is how the tool replaces the traditional way of working. Previously, assessing whether a company was a valuable lead required a consultant-led interview process \u2014 time-consuming, resource-heavy, and costly. Now, the tool automates this first stage, meaning qualification happens instantly and at scale.<br><br><strong>By combining speed, accessibility, and compliance, the Growth Advisor Tool has become a critical asset for SME engagement. It saves time and expense for Digital Catapult, while giving SMEs a smoother, more rewarding entry point into innovation support.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><a href=\"https:\/\/temper.digital\/temper-digital\/contact\/\" data-type=\"page\" data-id=\"34\">Get in touch<\/a> to see how digital tools can automate lead qualification, capture richer data, and replace time-consuming consultant interviews with instant insight.<\/strong><\/p>\n\n\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n<div class=\"temper-further-reading\">\n    <div class=\"temper-further-reading__inner alignwide\">\n\n                    <h2 class=\"further-reading__title\">More innovation toolkits<\/h2>\n                <div class=\"temper-further-reading__list\">\n                            <div class=\"temper-further-reading-post\">\n                    <article class=\"temper-further-reading__item\" id=\"tease-255\">\n                        <a href=\"https:\/\/staging.temper.digital\/temper-digital\/work\/opening-innovation-in-rail-the-station-innovation-playbook\/\">\n                            <h2 class=\"title\">Innovation best practice for the UK&#8217;s railways: the Station Innovation Playbook <\/h2>\n                            <div class=\"item-arrow\">\n                                <svg class=\"arrow-circle\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\">\n                                    <circle\n                                        cx=\"20\"\n                                        cy=\"20\"\n                                        r=\"18\"\n                                        fill=\"none\"\n                                        stroke=\"currentColor\"\n                                        stroke-width=\"2\"\n                                        stroke-dasharray=\"113\"\n                                        stroke-dashoffset=\"113\"\n                                        transform=\"rotate(-90 20 20)\"\n                                    \/>\n                                <\/svg>\n                                <svg class={'arrow-icon'} width=\"32\" height=\"18\" viewBox=\"0 0 32 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M25 10H7C6.44 10 6 9.56 6 9C6 8.44 6.44 8 7 8H25C25.56 8 26 8.44 26 9C26 9.56 25.56 10 25 10Z\" fill=\"black\"\/>\n                                    <path d=\"M20 17C19.8688 17.0016 19.7388 16.9757 19.6183 16.924C19.4977 16.8724 19.3893 16.796 19.3 16.7C18.9 16.3 18.9 15.68 19.3 15.28L25.6 8.97996L19.3 2.67996C18.9 2.27996 18.9 1.65996 19.3 1.25996C19.7 0.859961 20.32 0.859961 20.72 1.25996L27.72 8.25996C28.12 8.65996 28.12 9.27996 27.72 9.67996L20.72 16.68C20.52 16.88 20.26 16.98 20.02 16.98L20 17Z\" fill=\"black\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/a>\n                    <\/article>\n                <\/div>\n                            <div class=\"temper-further-reading-post\">\n                    <article class=\"temper-further-reading__item\" id=\"tease-82\">\n                        <a href=\"https:\/\/staging.temper.digital\/temper-digital\/work\/creating-a-toolkit-for-inclusive-innovation-in-the-west-midlands\/\">\n                            <h2 class=\"title\">Digtial Innovation Toolkit: A framework for inclusive innovation in the West Midlands <\/h2>\n                            <div class=\"item-arrow\">\n                                <svg class=\"arrow-circle\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\">\n                                    <circle\n                                        cx=\"20\"\n                                        cy=\"20\"\n                                        r=\"18\"\n                                        fill=\"none\"\n                                        stroke=\"currentColor\"\n                                        stroke-width=\"2\"\n                                        stroke-dasharray=\"113\"\n                                        stroke-dashoffset=\"113\"\n                                        transform=\"rotate(-90 20 20)\"\n                                    \/>\n                                <\/svg>\n                                <svg class={'arrow-icon'} width=\"32\" height=\"18\" viewBox=\"0 0 32 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M25 10H7C6.44 10 6 9.56 6 9C6 8.44 6.44 8 7 8H25C25.56 8 26 8.44 26 9C26 9.56 25.56 10 25 10Z\" fill=\"black\"\/>\n                                    <path d=\"M20 17C19.8688 17.0016 19.7388 16.9757 19.6183 16.924C19.4977 16.8724 19.3893 16.796 19.3 16.7C18.9 16.3 18.9 15.68 19.3 15.28L25.6 8.97996L19.3 2.67996C18.9 2.27996 18.9 1.65996 19.3 1.25996C19.7 0.859961 20.32 0.859961 20.72 1.25996L27.72 8.25996C28.12 8.65996 28.12 9.27996 27.72 9.67996L20.72 16.68C20.52 16.88 20.26 16.98 20.02 16.98L20 17Z\" fill=\"black\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/a>\n                    <\/article>\n                <\/div>\n                            <div class=\"temper-further-reading-post\">\n                    <article class=\"temper-further-reading__item\" id=\"tease-31\">\n                        <a href=\"https:\/\/staging.temper.digital\/temper-digital\/work\/building-a-microsite-to-power-innovation-in-public-procurement\/\">\n                            <h2 class=\"title\">A focused content hub to advance innovation in public procurement <\/h2>\n                            <div class=\"item-arrow\">\n                                <svg class=\"arrow-circle\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\">\n                                    <circle\n                                        cx=\"20\"\n                                        cy=\"20\"\n                                        r=\"18\"\n                                        fill=\"none\"\n                                        stroke=\"currentColor\"\n                                        stroke-width=\"2\"\n                                        stroke-dasharray=\"113\"\n                                        stroke-dashoffset=\"113\"\n                                        transform=\"rotate(-90 20 20)\"\n                                    \/>\n                                <\/svg>\n                                <svg class={'arrow-icon'} width=\"32\" height=\"18\" viewBox=\"0 0 32 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M25 10H7C6.44 10 6 9.56 6 9C6 8.44 6.44 8 7 8H25C25.56 8 26 8.44 26 9C26 9.56 25.56 10 25 10Z\" fill=\"black\"\/>\n                                    <path d=\"M20 17C19.8688 17.0016 19.7388 16.9757 19.6183 16.924C19.4977 16.8724 19.3893 16.796 19.3 16.7C18.9 16.3 18.9 15.68 19.3 15.28L25.6 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