{"id":90,"date":"2025-07-18T13:16:37","date_gmt":"2025-07-18T13:16:37","guid":{"rendered":"https:\/\/temperdigital2.wpenginepowered.com\/?post_type=work&#038;p=90"},"modified":"2025-10-24T01:40:14","modified_gmt":"2025-10-24T01:40:14","slug":"realigning-the-digital-catapult-website-with-its-strategic-mission","status":"publish","type":"work","link":"https:\/\/staging.temper.digital\/temper-digital\/work\/realigning-the-digital-catapult-website-with-its-strategic-mission\/","title":{"rendered":"A simple navigation restructure drove engagement KPIs 8% higher than their best ever month."},"content":{"rendered":"    \n<div class=\"wp-block-temper-blocks-new-row temper-row columns-1 content-width-none layout-equal wp-block-temper-blocks-row\" data-columns=\"1\"><div class=\"temper-row__inner is-layout-grid wp-container-temper-blocks-new-row-is-layout-478b6e6b wp-block-row-is-layout-grid\"><div class=\"wp-block-temper-blocks-new-column temper-column\">\n    \n\n<p class=\"has-source-serif-font-family has-step-1-font-size\"><em>Digital Catapult had a cluttered, hard-to-navigate website that no longer reflected its brand or strategic goals. We helped them realign their website through targeted, high-impact design changes without touching the core codebase or structure.<\/em><\/p>\n\n\n<\/div>\n<\/div><\/div>\n\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/temper-new.s3.eu-west-2.amazonaws.com\/uploads\/2025\/07\/digithumbnail2x-2-scaled.webp\" alt=\"\" class=\"wp-image-105\" srcset=\"https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/digithumbnail2x-2-scaled.webp 2560w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/digithumbnail2x-2-300x169.webp 300w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/digithumbnail2x-2-1024x576.webp 1024w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/digithumbnail2x-2-768x432.webp 768w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/digithumbnail2x-2-1536x864.webp 1536w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/digithumbnail2x-2-2048x1153.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n    \n<div class=\"wp-block-temper-blocks-new-row temper-row columns-1 content-width-none layout-equal wp-block-temper-blocks-row\" data-columns=\"1\" style=\"margin-top:var(--wp--preset--spacing--l);margin-bottom:var(--wp--preset--spacing--2-xl)\"><div class=\"temper-row__inner is-layout-grid wp-container-temper-blocks-new-row-is-layout-209e9156 wp-block-row-is-layout-grid\"><div class=\"wp-block-temper-blocks-new-column temper-column\">\n    \n\n<p>Over time, the Digital Catapult (Digicat) website had become disjointed with an internally focused navigation. The lack of clarity and content prioritisation made it hard for users to navigate and interact with its services in a meaningful way.<\/p>\n\n\n\n<p>The challenge set by Digicat\u2019s marketing team was to carry out a quick website refresh to align the website with the company\u2019s strategic mission and brand. This project required a focused and targeted approach.<\/p>\n\n\n\n<p>Redesigning an entire website is a big undertaking that takes many months. In this case, a full rebuild was unnecessary. We made a noticeable impact in just six weeks by identifying key leverage points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Navigation<\/li>\n\n\n\n<li>Homepage<\/li>\n\n\n\n<li>Page headers<\/li>\n<\/ul>\n\n\n<\/div>\n<\/div><\/div>\n\n\n\n    \n<div class=\"wp-block-temper-blocks-new-row temper-row columns-1 content-width-none layout-equal wp-block-temper-blocks-row\" data-columns=\"1\" style=\"margin-top:var(--wp--preset--spacing--l);margin-bottom:var(--wp--preset--spacing--2-xl)\"><div class=\"temper-row__inner is-layout-grid wp-container-temper-blocks-new-row-is-layout-209e9156 wp-block-row-is-layout-grid\"><div class=\"wp-block-temper-blocks-new-column temper-column\">\n    \n\n<h2 class=\"wp-block-heading\">Website navigation rework<\/h2>\n\n\n\n<p>We reprioritised the original eight navigational elements into four strategically organised themes, making it easier for users to find and engage with relevant services.<\/p>\n\n\n\n<p>The new mega menu allows users to navigate almost the entire site easily while gaining a better understanding of the organisation\u2019s services.<\/p>\n\n\n\n<p>As users navigate the mega menu, they are drip-fed brand messaging and interesting facts that expand their understanding of the company and its services.<\/p>\n\n\n<\/div>\n<\/div><\/div>\n\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"232\" src=\"https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC_nav-1024x232.png\" alt=\"\" class=\"wp-image-367\" srcset=\"https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC_nav-1024x232.png 1024w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC_nav-300x68.png 300w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC_nav-768x174.png 768w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC_nav-1536x348.png 1536w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC_nav-2048x465.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n    \n<div class=\"wp-block-temper-blocks-new-row temper-row columns-1 content-width-none layout-equal wp-block-temper-blocks-row\" data-columns=\"1\" style=\"margin-top:var(--wp--preset--spacing--l);margin-bottom:var(--wp--preset--spacing--2-xl)\"><div class=\"temper-row__inner is-layout-grid wp-container-temper-blocks-new-row-is-layout-209e9156 wp-block-row-is-layout-grid\"><div class=\"wp-block-temper-blocks-new-column temper-column\">\n    \n\n<p>The new mega menu allows users to navigate almost the entire site easily while gaining a better understanding of the organisation\u2019s services.<\/p>\n\n\n\n<p>As users navigate the mega menu, they are drip-fed brand messaging and interesting facts that expand their understanding of the company and its services.<\/p>\n\n\n<\/div>\n<\/div><\/div>\n\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC_megamenu-1024x576.png\" alt=\"\" class=\"wp-image-368\" srcset=\"https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC_megamenu-1024x576.png 1024w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC_megamenu-300x169.png 300w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC_megamenu-768x432.png 768w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC_megamenu-1536x863.png 1536w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC_megamenu-2048x1151.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n    \n<div class=\"wp-block-temper-blocks-new-row temper-row columns-1 content-width-none layout-equal wp-block-temper-blocks-row\" data-columns=\"1\" style=\"margin-top:var(--wp--preset--spacing--l);margin-bottom:var(--wp--preset--spacing--2-xl)\"><div class=\"temper-row__inner is-layout-grid wp-container-temper-blocks-new-row-is-layout-209e9156 wp-block-row-is-layout-grid\"><div class=\"wp-block-temper-blocks-new-column temper-column\">\n    \n\n<h2 class=\"wp-block-heading\">Homepage and headers refresh<\/h2>\n\n\n\n<p>Giving a website a new homepage and headers is like having a new haircut; you look and feel different without changing your overall appearance.<\/p>\n\n\n\n<p>We transformed the homepage into an engaging shop window with clear and aligned brand messaging. Bringing key content above the fold and introducing Digicat through its brand video, we effectively utilised the space to engage visitors and invite further exploration.<\/p>\n\n\n<\/div>\n<\/div><\/div>\n\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC-beforeafter-1024x576.png\" alt=\"\" class=\"wp-image-369\" srcset=\"https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC-beforeafter-1024x576.png 1024w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC-beforeafter-300x169.png 300w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC-beforeafter-768x432.png 768w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC-beforeafter-1536x865.png 1536w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC-beforeafter-2048x1153.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n    \n<div class=\"wp-block-temper-blocks-new-row temper-row columns-1 content-width-none layout-equal wp-block-temper-blocks-row\" data-columns=\"1\" style=\"margin-top:var(--wp--preset--spacing--l);margin-bottom:var(--wp--preset--spacing--2-xl)\"><div class=\"temper-row__inner is-layout-grid wp-container-temper-blocks-new-row-is-layout-209e9156 wp-block-row-is-layout-grid\"><div class=\"wp-block-temper-blocks-new-column temper-column\">\n    \n\n<p>Updating all page headers created a refreshed and cohesive visual design aligned with the Digicat brand guide.<\/p>\n\n\n<\/div>\n<\/div><\/div>\n\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC-sector-1024x576.png\" alt=\"\" class=\"wp-image-370\" srcset=\"https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC-sector-1024x576.png 1024w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC-sector-300x169.png 300w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC-sector-768x432.png 768w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC-sector-1536x865.png 1536w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/DC-sector-2048x1153.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n    \n<div class=\"wp-block-temper-blocks-new-row temper-row columns-1 content-width-none layout-equal wp-block-temper-blocks-row\" data-columns=\"1\" style=\"margin-top:var(--wp--preset--spacing--2-xl);margin-bottom:var(--wp--preset--spacing--2-xl)\"><div class=\"temper-row__inner is-layout-grid wp-container-temper-blocks-new-row-is-layout-8cd29df9 wp-block-row-is-layout-grid\"><div class=\"wp-block-temper-blocks-new-column temper-column\">\n    \n\n<h2 class=\"wp-block-heading\" style=\"border-bottom-color:var(--wp--preset--color--black);border-bottom-width:1px;padding-bottom:var(--wp--preset--spacing--xs)\">Targeted improvements that drive maximum impact with minimal disruption<\/h2>\n\n\n\n<p>This project focused on the elements that would create the highest impact with the least disruption. We delivered the updates without significant changes to the website\u2019s underlying codebase, structure, or content, meaning there was no need for lengthy migration, downtime, or new content.<\/p>\n\n\n\n<p><strong>This project is a reminder that a complete website overhaul isn\u2019t necessarily needed to make a strategic impact. Focused design decisions can drive outsized results when founded on a clear understanding of purpose and audience.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><a href=\"https:\/\/temper.digital\/temper-digital\/contact\/\" data-type=\"page\" data-id=\"34\">Get in touch<\/a> if you\u2019d like to see how targeted improvements can refresh your website, improve navigation, and deliver impact without the time and cost of a full rebuild.<\/strong><\/p>\n\n\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n<div class=\"temper-further-reading\">\n    <div class=\"temper-further-reading__inner alignwide\">\n\n                    <h2 class=\"further-reading__title\">Innovation website showcase<\/h2>\n                <div class=\"temper-further-reading__list\">\n                            <div class=\"temper-further-reading-post\">\n                    <article class=\"temper-further-reading__item\" id=\"tease-96\">\n                        <a href=\"https:\/\/staging.temper.digital\/temper-digital\/work\/reworking-an-outdated-site-structure-with-a-long-term-support-agreement\/\">\n                            <h2 class=\"title\">Reworking content structure drove a 39% increase in overall engagement. <\/h2>\n                            <div class=\"item-arrow\">\n                                <svg class=\"arrow-circle\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\">\n                                    <circle\n                                        cx=\"20\"\n                                        cy=\"20\"\n                                        r=\"18\"\n                                        fill=\"none\"\n                                        stroke=\"currentColor\"\n                                        stroke-width=\"2\"\n                                        stroke-dasharray=\"113\"\n                                        stroke-dashoffset=\"113\"\n                                        transform=\"rotate(-90 20 20)\"\n                                    \/>\n                                <\/svg>\n                                <svg class={'arrow-icon'} width=\"32\" height=\"18\" viewBox=\"0 0 32 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M25 10H7C6.44 10 6 9.56 6 9C6 8.44 6.44 8 7 8H25C25.56 8 26 8.44 26 9C26 9.56 25.56 10 25 10Z\" fill=\"black\"\/>\n                                    <path d=\"M20 17C19.8688 17.0016 19.7388 16.9757 19.6183 16.924C19.4977 16.8724 19.3893 16.796 19.3 16.7C18.9 16.3 18.9 15.68 19.3 15.28L25.6 8.97996L19.3 2.67996C18.9 2.27996 18.9 1.65996 19.3 1.25996C19.7 0.859961 20.32 0.859961 20.72 1.25996L27.72 8.25996C28.12 8.65996 28.12 9.27996 27.72 9.67996L20.72 16.68C20.52 16.88 20.26 16.98 20.02 16.98L20 17Z\" fill=\"black\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/a>\n                    <\/article>\n                <\/div>\n                            <div class=\"temper-further-reading-post\">\n                    <article class=\"temper-further-reading__item\" id=\"tease-91\">\n                        <a href=\"https:\/\/staging.temper.digital\/temper-digital\/work\/full-website-re-architecture-design-rebuild\/\">\n                            <h2 class=\"title\">A full site rework led to a 500% increase in engagement for key content. <\/h2>\n                            <div class=\"item-arrow\">\n                                <svg class=\"arrow-circle\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\">\n                                    <circle\n                                        cx=\"20\"\n                                        cy=\"20\"\n                                        r=\"18\"\n                                        fill=\"none\"\n                                        stroke=\"currentColor\"\n                                        stroke-width=\"2\"\n                                        stroke-dasharray=\"113\"\n                                        stroke-dashoffset=\"113\"\n                                        transform=\"rotate(-90 20 20)\"\n                                    \/>\n                                <\/svg>\n                                <svg class={'arrow-icon'} width=\"32\" height=\"18\" viewBox=\"0 0 32 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M25 10H7C6.44 10 6 9.56 6 9C6 8.44 6.44 8 7 8H25C25.56 8 26 8.44 26 9C26 9.56 25.56 10 25 10Z\" fill=\"black\"\/>\n                                    <path d=\"M20 17C19.8688 17.0016 19.7388 16.9757 19.6183 16.924C19.4977 16.8724 19.3893 16.796 19.3 16.7C18.9 16.3 18.9 15.68 19.3 15.28L25.6 8.97996L19.3 2.67996C18.9 2.27996 18.9 1.65996 19.3 1.25996C19.7 0.859961 20.32 0.859961 20.72 1.25996L27.72 8.25996C28.12 8.65996 28.12 9.27996 27.72 9.67996L20.72 16.68C20.52 16.88 20.26 16.98 20.02 16.98L20 17Z\" fill=\"black\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/a>\n                    <\/article>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n","protected":false},"featured_media":106,"template":"","meta":{"_acf_changed":false,"duration":"","work_logo":""},"showcase-collection":[14],"service":[],"class_list":["post-90","work","type-work","status-publish","has-post-thumbnail","hentry","showcase-collection-innovation-websites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A simple navigation restructure drove engagement KPIs 8% higher than their best ever month. - Temper Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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