{"id":91,"date":"2025-07-18T13:49:08","date_gmt":"2025-07-18T13:49:08","guid":{"rendered":"https:\/\/temperdigital2.wpenginepowered.com\/?post_type=work&#038;p=91"},"modified":"2025-11-18T13:30:01","modified_gmt":"2025-11-18T13:30:01","slug":"full-website-re-architecture-design-rebuild","status":"publish","type":"work","link":"https:\/\/staging.temper.digital\/temper-digital\/work\/full-website-re-architecture-design-rebuild\/","title":{"rendered":"A full site rework led to a 500% increase in engagement for key content."},"content":{"rendered":"    \n<div class=\"wp-block-temper-blocks-new-row temper-row columns-1 content-width-none layout-equal wp-block-temper-blocks-row\" data-columns=\"1\"><div class=\"temper-row__inner is-layout-grid wp-container-temper-blocks-new-row-is-layout-478b6e6b wp-block-row-is-layout-grid\"><div class=\"wp-block-temper-blocks-new-column temper-column\">\n    \n\n<p class=\"has-source-serif-font-family has-step-1-font-size\"><em>Connected\u202fPlaces\u202fCatapult is the UK\u2019s innovation accelerator for cities, transport, the built environment and local growth.&nbsp; Its purpose is to connect businesses with academic communities and local governments to accelerate innovation for the UK\u2019s cities, towns &amp; transport systems<\/em><\/p>\n\n\n<\/div>\n<\/div><\/div>\n\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/temper-new.s3.eu-west-2.amazonaws.com\/uploads\/2025\/07\/cpcthumbnail2x-scaled.webp\" alt=\"\" class=\"wp-image-101\" srcset=\"https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/cpcthumbnail2x-scaled.webp 2560w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/cpcthumbnail2x-300x169.webp 300w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/cpcthumbnail2x-1024x576.webp 1024w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/cpcthumbnail2x-768x432.webp 768w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/cpcthumbnail2x-1536x864.webp 1536w, https:\/\/temper-new.s3.amazonaws.com\/uploads\/2025\/07\/cpcthumbnail2x-2048x1153.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n    \n<div class=\"wp-block-temper-blocks-new-row temper-row columns-1 content-width-none layout-equal wp-block-temper-blocks-row\" data-columns=\"1\"><div class=\"temper-row__inner is-layout-grid wp-container-temper-blocks-new-row-is-layout-478b6e6b wp-block-row-is-layout-grid\"><div class=\"wp-block-temper-blocks-new-column temper-column\">\n    \n\n<h3 class=\"wp-block-heading\" style=\"border-bottom-color:var(--wp--preset--color--black);border-bottom-width:1px;padding-bottom:var(--wp--preset--spacing--xs)\">Transforming a legacy site into a focused lead generation &amp; data collection machine.<\/h3>\n\n\n\n<p>We re-architected and redesigned an existing website with over 800 pages of content to produce a subset of hyper-engaged users, who spend an average of 16 minutes on the site and can be identified by name &amp; company in the CRM.<\/p>\n\n\n<\/div>\n<\/div><\/div>\n\n\n\n\n<div class=\"wp-block-temper-blocks-new-stat-grid temper-stat-grid\">\n<div class=\"temper-stat\">\n    <h4 class=\"temper-stat__title\">19,000 +<\/h4>\n    <p class=\"temper-stat__description\">new customer leads<\/p>\n<\/div>\n\n\n\n<div class=\"temper-stat\">\n    <h4 class=\"temper-stat__title\">500% increase<\/h4>\n    <p class=\"temper-stat__description\">in engagement for key content<\/p>\n<\/div>\n\n\n\n<div class=\"temper-stat\">\n    <h4 class=\"temper-stat__title\">80%<\/h4>\n    <p class=\"temper-stat__description\">of people who download reports contribute every critical data point we collect.<\/p>\n<\/div>\n\n\n\n<div class=\"temper-stat\">\n    <h4 class=\"temper-stat__title\">Zero<\/h4>\n    <p class=\"temper-stat__description\">data loss through self-healing API integrations and non-cookie dependent data capture.<\/p>\n<\/div>\n<\/div>\n\n\n\n    \n<div class=\"wp-block-temper-blocks-new-testimonial alignwide temper-testimonial wp-block-temper-blocks-testimonial\" style=\"margin-top:var(--wp--preset--spacing--2-xl);margin-bottom:var(--wp--preset--spacing--2-xl)\"><div class=\"testimonial-content\"><div class=\"testimonial-text-section\"><div class=\"testimonial-text\">\n<p class=\"has-source-serif-font-family has-step-4-font-size\">Such was the impact, that we had someone say they now <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-light-green-color\">really understand what we do.<\/mark><\/p>\n<\/div><div class=\"testimonial-citation\"><cite><span class=\"citation-name\">Sonny Waheed<\/span><span class=\"citation-title\">Markering Director &#8211; Connected Places Catapult<\/span><\/cite><\/div><\/div><div class=\"testimonial-image-section\"><div class=\"testimonial-person-image\"><img decoding=\"async\" src=\"https:\/\/temper-new.s3.eu-west-2.amazonaws.com\/uploads\/2025\/08\/sonny-waheed.jpg\" alt=\"\"\/><\/div><\/div><\/div><\/div>\n\n\n\n\n\n<div class=\"temper-further-reading\">\n    <div class=\"temper-further-reading__inner alignwide\">\n\n                    <h2 class=\"further-reading__title\">Innovation website showcase<\/h2>\n                <div class=\"temper-further-reading__list\">\n                            <div class=\"temper-further-reading-post\">\n                    <article class=\"temper-further-reading__item\" id=\"tease-96\">\n                        <a href=\"https:\/\/staging.temper.digital\/temper-digital\/work\/reworking-an-outdated-site-structure-with-a-long-term-support-agreement\/\">\n                            <h2 class=\"title\">Reworking content structure drove a 39% increase in overall engagement. <\/h2>\n                            <div class=\"item-arrow\">\n                                <svg class=\"arrow-circle\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\">\n                                    <circle\n                                        cx=\"20\"\n                                        cy=\"20\"\n                                        r=\"18\"\n                                        fill=\"none\"\n                                        stroke=\"currentColor\"\n                                        stroke-width=\"2\"\n                                        stroke-dasharray=\"113\"\n                                        stroke-dashoffset=\"113\"\n                                        transform=\"rotate(-90 20 20)\"\n                                    \/>\n                                <\/svg>\n                                <svg class={'arrow-icon'} width=\"32\" height=\"18\" viewBox=\"0 0 32 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M25 10H7C6.44 10 6 9.56 6 9C6 8.44 6.44 8 7 8H25C25.56 8 26 8.44 26 9C26 9.56 25.56 10 25 10Z\" fill=\"black\"\/>\n                                    <path d=\"M20 17C19.8688 17.0016 19.7388 16.9757 19.6183 16.924C19.4977 16.8724 19.3893 16.796 19.3 16.7C18.9 16.3 18.9 15.68 19.3 15.28L25.6 8.97996L19.3 2.67996C18.9 2.27996 18.9 1.65996 19.3 1.25996C19.7 0.859961 20.32 0.859961 20.72 1.25996L27.72 8.25996C28.12 8.65996 28.12 9.27996 27.72 9.67996L20.72 16.68C20.52 16.88 20.26 16.98 20.02 16.98L20 17Z\" fill=\"black\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/a>\n                    <\/article>\n                <\/div>\n                            <div class=\"temper-further-reading-post\">\n                    <article class=\"temper-further-reading__item\" id=\"tease-90\">\n                        <a href=\"https:\/\/staging.temper.digital\/temper-digital\/work\/realigning-the-digital-catapult-website-with-its-strategic-mission\/\">\n                            <h2 class=\"title\">A simple navigation restructure drove engagement KPIs 8% higher than their best ever month. <\/h2>\n                            <div class=\"item-arrow\">\n                                <svg class=\"arrow-circle\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\">\n                                    <circle\n                                        cx=\"20\"\n                                        cy=\"20\"\n                                        r=\"18\"\n                                        fill=\"none\"\n                                        stroke=\"currentColor\"\n                                        stroke-width=\"2\"\n                                        stroke-dasharray=\"113\"\n                                        stroke-dashoffset=\"113\"\n                                        transform=\"rotate(-90 20 20)\"\n                                    \/>\n                                <\/svg>\n                                <svg class={'arrow-icon'} width=\"32\" height=\"18\" viewBox=\"0 0 32 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M25 10H7C6.44 10 6 9.56 6 9C6 8.44 6.44 8 7 8H25C25.56 8 26 8.44 26 9C26 9.56 25.56 10 25 10Z\" fill=\"black\"\/>\n                                    <path d=\"M20 17C19.8688 17.0016 19.7388 16.9757 19.6183 16.924C19.4977 16.8724 19.3893 16.796 19.3 16.7C18.9 16.3 18.9 15.68 19.3 15.28L25.6 8.97996L19.3 2.67996C18.9 2.27996 18.9 1.65996 19.3 1.25996C19.7 0.859961 20.32 0.859961 20.72 1.25996L27.72 8.25996C28.12 8.65996 28.12 9.27996 27.72 9.67996L20.72 16.68C20.52 16.88 20.26 16.98 20.02 16.98L20 17Z\" fill=\"black\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/a>\n                    <\/article>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":101,"template":"","meta":{"_acf_changed":true,"duration":"","work_logo":""},"showcase-collection":[14],"service":[],"class_list":["post-91","work","type-work","status-publish","has-post-thumbnail","hentry","showcase-collection-innovation-websites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A full site rework led to a 500% increase in engagement for key content. - Temper Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.temper.digital\/temper-digital\/work\/full-website-re-architecture-design-rebuild\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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